Meet your trainer
Fitness Professional Since: February 2018
CanFitPro Fitness Instructor Specialist
CanFitPro Personal Training Specialist
Emergency First Aid & CPR-C
Words I Live By: "We rise by lifting others"
Favourite Snack: Midday Squares
Favourite Pre Class Pump Up Song:
how it started
Hey, it's Jess here! 🙋♀️
I'm the Founder of SHINE, recent university grad, full-time entrepreneur, retired dancer, and coffee lover.
I quit competitive dance when I was 16, and I felt so lost. I missed being on a team, activity that was actually fun, and having an hour of my day where I could burn stress and feel free.
I joined a gym and soon fell into a spiral of toxic fitness culture. I struggled with confidence, body image issues, disordered eating habits and over-exercising for 5 years - and I don't want anyone else to.
When I found group fitness, I fell in love. I got certified as soon as I turned 18 and started teaching for my university gym. I taught there for 2 years and that's where I developed the SHINE format.
When I combined the challenging, fun class format with the messages I wish I heard when I was struggling with confidence, SHINE took off!
I'm so glad you're here & I hope you stick around.
I'm cheering you on!
experience you can trust
5 years in the Fitness industry
Before starting SHINE, I worked for 3 different gyms. I have also active in the online fitness world for over 4 years. I have seen (and felt) the good, the bad, and the ugly of the fitness industry. My hope is that SHINE is a force of positive change, and leads by example to encourage exercise and nutrition in a healthy, sustainable way.
a decade of Coaching Experience
As an assistant dance teacher, recreational gymnastics coach, and fitness instructor, I have been coaching in a variety of setting for over a decade. I have coached females ranging from 1 years old to 60 years young, as well as both recreational and competitive settings. From athletes to everyday exercisers, I love seeing people push themselves to do more than they think they can. It is my greatest joy to push you, coach you, and empower you to strive for continual self improvement.
professionalism is what I do
Not only do I hold two CanFitPro certifications, but I also have a Bachelor of Commerce degree (Honours) and a Certificate in Social Impact from the Smith School of Business at Queen's University. This means I design workouts of the highest professional standards AND have the business knowledge to run a responsible fitness company.
SHINE isn't some cash-grab, side-hustle. It is my full-time job, which means I have set everything up properly. SHINE is a federally registered corporation that remits HST, pays corporate taxes and has insurance. Many online fitness programs and trainers that run side hustles do not do these things. Although it means higher costs, it also means things are done the right way. When you work with SHINE, you have peace of mind that you are working with a legitimate company and an ecosystem of qualified professionals. I strive to operate with integrity and professionalism at all times.